TY  - BOOK
AU  - Berry Michael J A
AU  - Linoff Gordon S
TI  - Mastering Data Mining The Art and Science of Customer Relationship Management
SN  - 9788126518258
U1  - 681.3.06/.07 BER 
PY  - 2008///
CY  - New Delhi
PB  - Wiley India
KW  - Data Mining
ER  -